Name: Simple and fun accounting (tbd)
Speaker: Marcus Hammar

Project description: The aim of the project is to make accounting easier and more fun. Over the years, I have seen many people stressed about their accounting. The reasons have been both that they did not really know the regulations and that some systems have been difficult to work with.

The goal is to create a very simple system where users can buy help through an accounting expert if they need it. For example, it could be that the expert just looks through the customer's accounting to see that everything looks good. When it comes to making accounting more fun, I'm currently looking at what makes mobile- and computer games fun to see if any of that can be applied to an accounting system. Many games are about collecting points and an analogy could be to get revenue for the company. Possibly there could be some animations and the way numbers are presented could be inspired by computer games to make it a little more fun.

Target group:
Small business owners with relatively basic accounting. The focus is on Sweden.

Business model:
The plan is to offer a basic free accounting system with functionality for invoicing, simple salary payments, accounting and reports. For those customers who wish, it will be possible to purchase expert help from an accounting consultant. It is the expert help that generates the income.

Current status:
Right now there is a prototype built where almost all functionality is included.

Challenges:
The biggest challenge right now has been finding a co-founder.

Help is sought at Innovation Bay:
Right now, a challenge has been finding co-founders for the project (it's perfectly OK to have it as a side project, since most of it is already built). So I hope to find someone that would like to be part of this project.